Impact of Mass Media Campaigns on Attitude Change toward Polio Vaccination

Abstract

Poliomyelitis spread by virus and it is irreversible disease and can be prevented by vaccinating the children. Oral Polio Vaccine (OPV) is considered the most effective vaccine in polio eradication. Being the source of information media are used for spreading news regarding polio vaccine. This research explored the impact of mass media campaigns on attitude change towards polio vaccination among residents of District Dera Ismail Khan. Twenty to sixty years age and above were the population of the study. Non-Probability sampling method was used to collect data through well-structured close ended questionnaire. Sample size of the study was 520. The results of this study indicate that attitudes about polio vaccination among various demographic characteristics differ significantly.