Effects of Social Media on the Academic Achievement of Students in Pakistan

Abstract

In the study, the effects of social media have been focused on the educational achievements of students at the public and private sector university levels in Lahore, Punjab, Pakistan. The design of the study was cross-sectional. All public and private sector universities in Punjab were the population of the stud while students were the target population. The total numbers of (n = 200 respondents (university students) (100 from public and 100 from private sector universities) were taken as a sample. Simple random, stratified, and disproportionate sampling techniques were used for data collected through a self-developed questionnaire on a 5-point Likert scale. The study was delimited to HEIs of Lahore only. Results and conclusions were drawn in which it was statistically revealed that private sector universities were found better than public sector universities while using social media for their academic achievement. It is Recommended that the government, policymakers, decision-makers; planners, philosophers, scholars, educationists, technology experts, along with university officials and related personnel, may play a significant role by bringing awareness in students to use social media in promoting and enhancing their academic achievement in this modern world of science and technology.