Effects of Social Media on Newspaper Reading Habits of Consumers: A Case Study of South Punjab

Abstract

The primarily goal of this research study is to examine the effect of social media on newspaper reading habits of consumers in South Punjab, Pakistan. This study will discuss how the social media inflicts upon consumers newspaper reading habits. The researchers employed the quantitative research approach to gather the data for this study. The survey was conducted using a questionnaire. A sample size of 200 respondents was selected from various areas of South Punjab of Pakistan. According to the findings, social media has a significant impact on newspaper readers. The brands strongly suggest using social media to attract customers. News networks use social media platforms to disseminate breaking news to their audiences.