An Experimental Study on the Adoption of Mobile Phones Applications in Agricultural Activities among Young Farmers

Abstract

The world is increasingly connected through advanced technology, with mobile phones becoming smaller, faster, cheaper, and more efficient. The primary objective of this research was to investigate the usage of mobile applications among young farmers. Researchers introduced agricultural applications to farmers and examined their adoption over time. The research methodology employed a quantitative approach, specifically a survey, to gather the necessary information and achieve the study's objectives. Data collection relied on structured questionnaires to generate numerical data, and statistical analysis was conducted to analyze the findings. The target population for this study consisted of young farmers in the District of Faisalabad, a region known for its significant agricultural activities. A simple random sampling technique was used to select three villages from the surrounding areas, and within these villages, respondents who owned smartphones were chosen using a convenient sampling method, as determined through screener questions. The results showed that all the selected farmers were highly interested in the research. Most farmers agreed that they benefited greatly from using these apps. Moreover, they expressed a willingness to continue using such technologies in the future to enhance their profitability.