Impact of Mass Media Campaigns on Attitude Change toward Polio Vaccination

Abstract

Poliomyelitis is spread by a virus, and it is an irreversible disease and can be prevented by vaccinating the children. Oral Polio Vaccine (OPV) is considered the most effective vaccine in polio eradication. Being the source of information, media are used for spreading news regarding the polio vaccine. This research explored the impact of mass media campaigns on attitude change towards polio vaccination among residents of District Dera Ismail Khan. Twenty to sixty years of age and above was the population of the study. The non-probability sampling method was used to collect data through a well-structured close-ended questionnaire. The sample size of the study was 520. The results of this study indicate that attitudes about polio vaccination among various demographic characteristics differ significantly.