Cultural Factors and Role of Pakistani Women in Growth of SME
Keywords:
Women SME’s, Cultural Factors, Growth of SME, Gender Role, PakistanAbstract
Women play a significant role in entrepreneurship though female contribution in SME is lesser than male contribution in SME’s. On the other hand, the distance between both gender contribution rates in entrepreneurship varies country to country for the reason that sway of disparate parts and stereotypes on commercial activities. For understanding that dissimilarity, this study inspects the gap between female and male role in small medium enterprises in Pakistan from a cultural perspective with different EU and North American countries. By using simple random technique the data was collected and from 5 Pakistan’s main cities including Karachi, Lahore, Islamabad, Peshawar and Faisalabad. 250 women were randomly selected who are associated with SME’s business in Pakistan. The results reveal that Women are facing much more hurdles and difficulties in establishing and running an independent business specifically a rural lady for whom getting business opportunities in Pakistan are very difficult. Findings show that the Pakistani women contributed small portion in SME growth of Pakistan.
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