The Role of Television Talk Shows in Increasing Youth Political Literacy

Muhamamd Umair Chaudhary

doi:10.64428/rm/v1.i1.3

The Role of Television Talk Shows in Increasing Youth Political Literacy

Authors

Muhamamd Umair Chaudhary Media Studies, Islamia University of Bahawalpur, Pakistan

DOI:

https://doi.org/10.64428/rm/v1.i1.3

Keywords:

Television, Talk Shows, Political Literacy, Youth, Mass Communication

Abstract

The primary purpose of this research study is to know how television (TV) talk shows contribute to young people's political literacy. Quantitative research has been used for this study. A sample of 60 respondents was chosen who were either undergraduates or graduates studying mass communication. The age group of participants was between 17 to 30. Purposive sampling was used. Participants with mass communication backgrounds and political talk show viewers were chosen for the survey. The study's results depict that political talk shows influence the youth to make up their minds, and they decide at home which party to vote for the country's welfare and the best choice.